서비스 환경에서 모바일 앱(APP)의 감성적 경험디자인 유형연구 - 서비스 유형별 모바일 앱 사례를 중심으로 -

초록

Under the digital environment, service is providing users with convenience through the combination with mobile Apps which is the strength of smart phone. On top of convenient functions, its design gives users interest and diverse experiences by delivering emotion and also creating new emotional experiences. Thus, this study aims to research the type and factors of emotional experience design for mobile Apps in each service type, and then to analyze mobile Apps based on the drawn factors. First, considering the concept and theory of mobile App and emotional experience design in service environment, this study divided the type of emotional experience in mobile Apps into `intuitive emotional experience`, `behavioral emotional experience`, and `cognitive emotional experience` through preceding researches. It also drew factors in accordance with the type of emotional experience from preceding researches, and then they were classified in each type. In the results of selecting/analyzing five Apps focusing on mobile Apps with high-rank sales from App store through the drawn type and factors, the factors commonly shown in five cases were the `graphic image` in the type of intuitive emotional experience, and `environmental, psychological, and relational experience` in the type of cognitive emotional experience. Also, in the type of intuitive emotional experience, the `multiple sensor` factor was just applied to two cases while it was not shown in most cases. The results of this study show that the current mobile Apps provide service mainly through the type of users` cognitive emotional experience and intuitive emotional experience. In the future service environment, it would be important to provide mobile App users with interest and relational experience with other users or mobile Apps. The necessity of researches on mobile Apps creating diverse types of experience could be reconsidered.

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