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THE MODERATING ROLES OF SCANDALIZED BRAND’S RELATIVE MARKET POSITION AND THE COMPETING BRAND’S CONSUMER LOYALTY IN SPILLOVER OF BRAND SCANDAL
- 제목
- THE MODERATING ROLES OF SCANDALIZED BRAND’S RELATIVE MARKET POSITION AND THE COMPETING BRAND’S CONSUMER LOYALTY IN SPILLOVER OF BRAND SCANDAL
- 저자
- 김준용
- 발행일
- 2017-05-25
- 학회명
- 2017 EMAC Conference EMAC GAMMA Joint Symposium
- 개최지
- Groningen, Netherlands