UX기반의 공공미디어서비스를 위한 행위유도 디자인 연구 - 스마트 사이니지를 중심으로 -

초록

In this study, I intended to examine the current status of public media services focusing on Smart Signage as a way to meet the needs of more diversified users of public media services in line with the rapidly changing media environment. Furthermore, I aimed to study the UX design method that can improve the user experience by analyzing the behavior inducement of Smart Signage through many case studies. Therefore, I presented the understanding about the public media services and the paradigm of media through theoretical review, and investigated the current status of Smart Signage used in public media service and the three types of Smart Signage: information type, experience type, and game type. Based on this, six behavioral induction factors such as position, shape, size, material, direction, and color were derived as the action-inducing factors focusing on user experience. As a result of examining the importance of action-inducing factors by type, it was found that the information type had the highest importance in the order of position, direction, size, color, shape, and material. In the case of the experience type, color, shape, material, size, position, and direction were found to be important in the order. Meanwhile, in the case of the game type, importance was counted in the order of color, position, shape, size, material, and direction. Based on this study, continuous research on the effective use of public media services shall be conducted in the environment where the use of Smart Signage in public spaces is increasing.

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