모바일 헬스케어서비스의 이용의사에 대한 이용 동기의 영향과 서비스 유형의 조절 효과

초록

This study analyzes the effect of use motive and the moderating effect of service type that users perceive as a factor affecting the usage intention of mobile healthcare service. In case of new technology service, user 's usage motive determines user' s potential use motive It is known to be an important factor. Therefore, in this study, users' motivation for mobile health service is classified as economic motive and delinquent motive, and the effect of mobile healthcare service on willingness to use is analyzed. In addition, the mobile healthcare service can be perceived as a practical or pleasure material for the users, and it is assumed that the use motive factors affecting the intention to use are changed according to the user 's perception. Constructive equation model considering causality between variables was constructed and confirmatory factor analysis and path analysis were conducted. As a result of analyzing the effects of economic motivation, delinquent motivation, and perceived risk on the intention to use, motivational motivation and perceived risk were not significant in the whole model . As a result of analyzing the adjustment effect according to the recognition of the service type, it was found that only the economic motive affects the willingness to use the service in the group that recognizes the health care service as the practical item. Therefore, in the group that recognizes the mobile health care service as a practical item, the economic motivation of the user is found to be the most important factor to decide the usage intention, so that the control effect of the service type is significant for the usage intention. In the group of perceived pleasure, only the delinquent motive influenced the intention to use the service. Therefore, it was found that the service type perceived by the user in the mobile healthcare service has a moderating effect on the intention to use.

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