SNS의 스마트폰 게시글 내용 분석을 통한사용자의 요구특성 분석

초록

Recently, the development of smart devices such as smart phones and tablet PCs, with mobility, convenience and real-time computing, promotes proliferation and activation of social media. It also causes innovative changes in communication methods. Since 2010, researches on SNS (Social Networking Services) have focused on developing marketing strategies using SNS. On the other hand, the main purpose of this study is to provide a requirement analysis method of smart phone users by using content analysis of SNS. An information system is developed in this study in order to analyze content of SNS automatically because it is very difficult and time consuming to analyze it manually. In addition, this study compares the result of content analysis with that of Kano survey in order to examine consistency between the two results.

키워드