아이콘을 활용한 메인 타이틀 모션 그래픽 연구- <러브, 데스 + 로봇> 앤솔로지 시리즈를 중심으로 -

초록

In the digital media era, the influence of visual design continues to expand, particularly in the opening title sequences of films and television dramas. Main title design plays a pivotal role beyond mere visual ornamentation, encapsulating the narrative and reinforcing brand identity. This study focuses on the effectiveness of icon utilization in the main title design of anthology drama series. Through theoretical research, case analysis, and SWOT analysis, it examines the characteristics of icons in title sequences and proposes a motion graphics-based design concept. A total of eight main title sequences were analyzed, with particular emphasis on the Netflix original series <Love, Death + Robots> to highlight the impact of icon usage. Employing a comprehensive methodology that integrates design practice and audience surveys, the study evaluates the practical value of icons in title design. Survey results demonstrate that incorporating icons in main title sequences enhances narrative compression, aesthetic appeal, and brand promotion. By identifying the potential of icon-driven title design, this study establishes a theoretical framework and practical guidelines for its application. Ultimately, it aims to contribute to both academic discourse and industry development by providing a refined visual design strategy for film and television branding.

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