대전 스카이로드 미디어 파사드의 콘텐츠 디자인 평가와 콘텐츠 감성 평가의 특성 탐색 및 상관관계 연구

초록

This study intended to examine the characteristics and correlation of content design evaluation and content sensibility evaluation of the media facade, Daejeon Skyroad. The subjects were asked to respond to sensibility evaluation items consisting of emotional vocabulary and content design evaluation items of media facade after watching content videos of the media facade, Daejeon Skyroad. The mean comparison of content design evaluation of the media facade, Daejeon Skyroad with demographic variables was conducted, the factor structure of the emotional vocabulary was derived, and the correlation with the content design evaluation factors was conducted using the emotional vocabulary included in each factor. As a result, it was shown that differences in content readability evaluation items exist depending on whether the subjects experienced media facades. Meanwhile, 11 vocabulary words were composed of four factor structures, and “old-new” was found to exist as a common relevant emotional vocabulary across all content design evaluation factors except for content comfort evaluation factor. This suggests that the content of Skyroad media facade in Daejeon, which has a social image as a science city is appropriate for the content characteristics that emphasize novelty.

키워드