The effect of regulatory focus on predecisional information distortion

초록

Research on individual differences in the degree to which individuals distort information before decision-making is scant though previous research has well documented the predecisional information distortion-a tendency to make a biased decision by evaluating information in such a way as to support concurrent preferences. Focusing on the relationship between regulatory focus and consistency, the present research showed that prevention-focused (vs. promotion-focused) individuals made a greater level of predecisional distortion. Findings from the two studies suggested that those with a prevention focus tended to stick to their initially preferred choice, evaluated subsequent neutral attribute information accordingly, and made a more biased decision than those with a promotion focus.

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