코로나19 확산 시기별 대통령 연설문에 나타난 위기 커뮤니케이션 분석

초록

This study, to find out the leader's crisis management communication in a national crisis situation, analyzed the presidential speech related to COVID-19 from January 19, 2020 to October 31, 2021 using structural topic modeling and sentiment analysis. As a result, during the 1st spread of the virus and the 2nd spread of related to Sarang Cheil Church mass infections and rallies, topics related to the spread of infectious diseases were derived and negative sentiment increased. However, from the 3rd spread, changes in topics and sentiment did not change depending on the number of confirmed cases and specific events, and positive emotions dominated over time. The topics during the 3rd and 4th spread periods showed higher economic topics than those related to infectious diseases. Meanwhile, as a result of examining the contents of the speech through the IDEA model that presents effective crisis message elements, it was found that the president mainly used "internalization" that motivates him to overcome the crisis situation and "explaining" that deliver information. Despite the continued increase in the number of confirmed cases, it was confirmed that messages related to economic recovery and support were delivered with positive sentiment rather than informing them of the seriousness or behavioral measures of the situation. This study is meaningful in that it analyzed the president's crisis communication in the event of a national crisis using topic modeling, and based on the results of this study, it is meaningful in that it presented guidelines for efficient crisis communication in the future.

키워드