디즈니 애니메이션 만족도 및 평가 결정 요인의 탐색 ˂겨울왕국 2˃와 ˂알라딘˃을 중심으로

초록

This study examines determinants of satisfaction and evaluation for two Disney animations including Frozen 2 and Aladdin. The important results were as following: firstly, the degree of satisfaction among respondents were positively explained by five emotional verbs. However, those satisfaction was differently influenced by the movie informants. Secondly, there were significant differences between movie theatres and other IPTV and Internet portals in using Disney two animations. Although the degrees of satisfaction among respondents were positively explained by five emotional verbs in movie theatres, those were partly explained by one or two different verbs in IPTV and Internet portals. Thirdly, the degree of evaluations for two Disney Animations were mainly explained by the degree of satisfaction among respondents.

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