한국 가요 예능 프로그램에서의 증강현실(AR) 기술 적용 사례 분석

초록

This study examines Korean music variety programs to analyze how augmented reality (AR) technology is employed in the processes of program production and direction, and how its adoption reshapes narrative development, stage spatial composition, and modes of interaction. Whereas previous studies have primarily treated AR as a supplementary tool for enhancing visual stage effects, this research focuses on the concrete roles AR plays in the organization and progression of programs themselves. To this end, the study establishes an analytical framework consisting of three dimensions narrative development, spatial development, and interactional development and conducts a comparative analysis of Avatar Singer, which systematically incorporates real-time AR technology, and King of Mask Singer, which maintains a conventional studio-based production format. The findings indicate that the introduction of AR transforms narrative development into a co-constructed process involving both performers and virtual elements. In addition, the stage space is reconfigured as a hybrid environment that changes in accordance with the flow of performance, while interaction expands into a form in which multiple elements operate simultaneously. These changes shift viewers’ engagement away from passively consuming completed stage outcomes toward observing the process through which the program is formed. As a result, improvisation, interaction, and a sense of liveness become more pronounced in music variety programs. While the use of AR technology entails practical constraints—such as high production costs, the need for specialized technical personnel, and complex production environments—the integration of generative AI and cloud-based production technologies suggests potential avenues for future development. Through this analysis, this study aims to propose a framework for understanding how AR technology reconfig.

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