공기업 창조경영 수준진단 방법에 관한 사례 연구

초록

In the midst of rapidly changing management environment, companies have high interests in creative management for its survival and growth to develop products and services in combination of imagination and creativeness. Although in precedented studies, it has been emphasized that for creative management to be implemented efficiently, it needs to set up a proper implementation structure, however, in reality, it lacks methodology that describes how to efficiently promote creative management. This study shows the case that measures creative management level of public enterprises, through applying the 'Level Measurement Model for Creative Management' which was announced in the academic field. The measurement was conducted on three parts; a) competence & environment for creative management, b) promotion process of creative management, c) achievement of creative management, and as a result, meaningful results were derived. The measurement was carried out in a sequence of survey, depths interview, examination by experts group. And key implications of this study are as follows. Firstly, it provides significant implication for measuring creative management level of state-owned enterprises as the very first case in domestic. Also, it suggests based on measurement results the methodology of creative measurement, which enhances its utilization as well as leading to versatile application in consulting purpose. Secondly, the measurement methodology suggested in this study can be applied in a basic framework of consulting methodology for the creative management. In furtherance, by being able to comprehensively measure the creative management level of public enterprises as well as large enterprises or small-medium sized enterprises, it could contribute to the promoting the creative management in a systematical way, based on its creativeness.

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