경험제공수단 기반 모바일 서비스 디자인의 BX 영향성 연구

초록

The effect of the use of mobile device contents on the satisfaction of brands providing the contents according to the experience of users using the contents in a modern smart media environment where the use of contents has become as common is researched in this study. The concept was established based on previous studies and theoretical basis of major scholars as a theoretical review of mobile service design, experience provision means and brand experience to this end. The identity, interest and attractiveness of branding identity and information awareness, intuition and usefulness of information communication and information accessibility, task convenience and accuracy of contextual contacts were derived as the type and element of user experience provision in mobile service design, and the influence to sense, emotion, recognition, behavior and relationship which are each element of brand experience level was analyzed, and the influence of brand experience level of attachment, trust and loyalty on brand in order to confirm the influence of brand satisfaction. The importance was calculated through the frequency of users using statistical analysis technique through the survey as the study method. The importance of identity, intuition and task convenience by the type of experience providing means shown as high, interest and information accessibility were in sense, attractiveness in emotion, information recognition and information accessibility in recognition, task convenience and usefulness in behavior and task convenience in relationship shown high among the brand experience level as a result of the analysis. In addition, it has been confirmed that creating a high quality user experience through mobile contents service design is a means to increase brand satisfaction due to the high influence of emotional experience in brand attachment, recognitive experience in brand trust and relationship experience in brand loyalty to confirm brand satisfaction efficiency. It is expected that it can be used as basic data to improve user experience in mobile contents design in the future.

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