Factors Influencing AI Chatbot Adoption in Government Administration: A Case Study of Sri Lanka's Digital Government

초록

This study investigates the factors in acceptance of artificial intelligence (AI)-based chatbot application in Sri Lanka's government administration services, which can be applied to developing countries, using an extended technology acceptance model (extended TAM) as a new research framework by adding external constructs such as trust, application design/appearance, and social influence to the technology acceptance model (TAM). Considering the sustainable implementation of AI, it is critical to understand user perspectives given the expanding and intricate integration of AI technology in government operations. Based on previous research, this study provides a structured survey to find out respondents' thoughts on using AI chatbots to enhance government service delivery. With a valid sample size of 207 responses obtained from Sri Lanka, the data were analyzed using a covariance-based structural equation model (CB-SEM) to test the hypothesized relationships. The findings revealed that social influence (SI) has a positive and significant impact on trust (TR). Also, trust and application design (AD) have a positive and significant impact on perceived ease of use (PE), which in turn positively influenced perceived usefulness (PU) and then PE positively influenced attitude (AT) toward behavioral intention (BI) to accept AI chatbot applications in government administrative services. Therefore, this new model proved the effect of new external factors and highlights the importance of those factors in policy implementations for future AI-driven digital government initiatives.

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