메타버스 플랫폼의 혁신 확산 및 실재감 요인이 지속적 이용 의도에 미치는 영향: 시랑(希壤), 제페토를 중심으로

초록

This study aims to apply innovation diffusion theory and realism theory as conditions to strengthen user trust in metaverse platforms. Two metaverse platforms—namely, “ZEPETO” in Korea and “Xilang” in China—were selected as research subjects. Per the results, simplicity, compatibility, and social presence significantly positively impacted platform trust, and platform trust significantly positively impacted continuance intention. Second, for ZEPETO, perceived ease of use, benefits, compatibility, and social presence significantly positively impacted platform trust, and platform trust significantly positively impacted intention to continue using. Furthermore, hierarchical regression analysis revealed that digital technology competence played a significant moderating role between platform trust and intention to continue using.

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