VR 애니메이션에서 감성 디자인이 관객에게 미치는 영향 연구 -<바바야가(Baba Yaga)>를 중심으로-

초록

The purpose of this study is to explore the impact of emotional design on audience preference in VR animation. With the advancement of technology, VR animation has entered the public eye and has become an important application form, especially in the fields of entertainment and education. Emotional design plays a crucial role in enriching users’ emotional and psychological experiences, beyond merely providing aesthetic appeal. This study selects the representative VR animation <Baba Yaga> as a case to analyze how the three aspects of emotional design—visceral design, behavioral design, and reflective design—affect audience preference. The research methods used include literature review, initial selection of works, surveys, data analysis, and verification using structural equation modeling (SEM). After initially evaluating six VR animation works, <Baba Yaga> was selected for in-depth analysis. A survey was conducted, collecting 347 valid responses, and the data were analyzed using SPSS 26.0 and AMOS 26.0. The results of the study confirmed that all three aspects of emotional design have a significant positive impact on audience preference. This study provides theoretical and practical guidelines for VR animation and other interactive media design, contributing to the effective application of emotional design in the future.

키워드