국내 OTT 기업들 간 전략적 제휴 집단의 구조와 특성

초록

This study tries to find strategic alliances among OTT companies in the 2000s. More specifically, this research explains a variety of characteristics including motivations to ally, structures of alliances and reasons to dismantle alliances in terms of strategic alliances among OTT players in Korea. The major results are following: firstly, some Korean online video providers in the 2000s had motivations to ally content companies to explore new markets based on digitization and deregulation policy. Secondly, structures of OTT alliances in the 2000s were significantly influenced by global companies such as Netflix because of their global market dominances. The main alliance groups were the Tving group(CJENM+JTBC+Naver+KT), the WAAVE group(SK Broadband+KBS+MBC+SBS), the Netflix group(Netflix+CJENM content+LGU+), and the Coupang group.

키워드