소셜커머스 어플리케이션의 효과적 유저빌리티 구현을 위한 UX 디자인 연구

초록

In accordance with the evolution towards the age of smart media, information communication is occurring through a variety of smart devices. In this kind of environment, social commerce, a representative e-business, is also expanding to smart commerce that uses smart devices. As such, this research seeks to provide a UX design which will influence usability improvements for the establishment of effective user environment of smart commerce. For this, we will analyze the smart commerce contents of the 4 largest social commerce companies and analyze the effective usability materialization technologies of each content. Then we plan to search for an overall suggestion and direction. For the research method, we formed a group of experts and carried out consultation meetings, interviews, and user evaluations to deduct the UX factors, which are empirical analysis elements of smart commerce. We deducted a total of six main factors, which are structure (information structure, navigation), recognition (metaphor, interface), and convenience (interaction, button area). Using the deducted main factors, we analyzed 4 smart commerce cases. Hence, we deducted the characteristics and strengths of each smart commerce, and analyzed the preference of the main factors of smart commerce brands obtained from user evaluations by using statistical techniques. As a result of our analysis, for the effective materialization of usability, the characteristics and strengths of smart commerce deducted according to the main factors of UX must be applied comprehensively. It is predicted that this will influence improvements in usability and also the improvements of users` awareness of smart commerce brands.

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