문화기호학에 기반한 한중색채 비교 및 AIGC 디자인 연구-추석 패키지디자인을 중심으로

초록

This study uses cultural semiotics to compare traditional Chinese and Korean color systems and examine their application to Chuseok gift package design. Literature review and case analysis identified the structural and symbolic features of traditional colors and the recurring color elements in festive packages. SD method and questionnaire survey were used to quantitatively compare consumer color perceptions in both countries, and the extracted color tendencies were applied in AIGC-based design generation. The results show that Chinese consumers associate strong festivity with high-saturation warm colors such as red and gold, whereas Korean consumers prefer calm, low-saturation tones like blue and white. Based on these findings, this study suggests applicable color directions for Chuseok package design and provides basic references for color strategy development in festive packaging.

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