기업들은 왜 복수의 사업협회에 참여하는가?

초록

Business associations have long been overlooked in the discussion of innovation systems, despite playing a positive role as an innovaion actor. The purpose and structure of the business association is determined by the strength of the logic of influence representing the collective needs of the members and the logic of the membership that provide special services to the membership. This study analyzed factors affecting the diversity of business association participation, focusing on the member logic among the above two logics. As a result of analysis, the diversity of participation in business associations includes the acquisition of opportunities for global market entry and the acquisition of external supplements, including motivation to accumulate technology, access to external funds such as government-funded funds, and information on the technology and market environment. In addition, it was analyzed that factors affecting the diversity of business association participation by industry sector were different. The results of this analysis are thought to provide important implications in relation to the role of business associations as an intermediary for innovation.

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