〈카〉의 트랜스미디어 스토리월드 구축 전략 연구 - Disney+ PIXAR 채널을 중심으로

초록

This article aims to clarify the transmedia storyword building strategy of Disney+ PIXAR channel. As a representative case, this article focus on the transmedia storyword building strategy of <Cars>. The transmedia storyword building strategy of <Cars> is divided into the following three points. First, feature-length animations of <Cars> are mainly connected to the central narrative through aspects such as narrative structure, character relationship, and narrative development, and forms the core of transmedia storyworld of <Cars>. Second, it has the potential to create various enjoyable elements based on short animations and potentially develop into new contents. Third, database consumption is possible through Disney+, and based on it, the original is connected to the feature-length animations and short animations through characters and enjoyment elements, and Disney+ functions as a transmedia storyworld field.

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