이케아 제품과 공간에 적용된 사용자 경험디자인에 관한 연구

초록

This study aims to examine the concept of experience and User Experience based on John Dewey’s theory of experience, Nathan Shedroff’s Experience Design, and several advanced studies and to investigate the influence of consumers’ experience and participation. As an example, this study has examined the case of IKEA, the Sweden-based home furnishing company launching in Korea at the end of 2014, which has embodies experience and User Experience Design in its product and space and became one of the world’s largest furniture brands. The aspect of the product and the space of IKEA has been studied as they distinguishes the brand of IKEA from other furniture companies by demonstrating experience and Experience Design. The product of IKEA has been reviewed from the perspective of the interaction between consumers’ visceral, behavioral and reflective experience. And the space of IKEA’s showroom has been analyzed from the viewpoint of customers’ experience and participation by applying the four elements of User Experience Design, the recognition of five senses, the dynamic interaction, the association, the event. The main findings of the study is that IKEA has simulated consumers, suppliers, surroundings and cultural factors to satisfy customers by reaching an ideal balance between function, quality, eco-friendly design and low price. The IKEA’s showrooms tactfully visualize cultural diversities and characteristics and consumers choose showroom spaces such as kitchen and living room according to their intention of purchase. With their experiences in showrooms, they positively develop empathy and concentration by forming a resolve between their intention of purchase and expectation and try to experience what they have experienced afterwards. There are some limitations of this study. This study investigated experience and Use Experience Design only in the case study of IKEA’s product and space to examine the interaction between consumer and experience.

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