이미지에서 조명의 채광 위치에 따른 감성 어휘 선호도 연구

초록

In this study, experiment research was carried out to find out how sensitivity vocabulary preference responses people feel through figures of images changing according to lighting position of lights are changed. For this end, theory of Semantic Differential(SD) was applied and was measured by utilizing seven points Self Assessment Manikins(SAM) based on 11 pairs of sensitivity vocabularies extracted through prior researches. Images used in this study were manufactured by using six kinds of portraits of plaster figures with different lighting positions of lights as models and it was based on lighting position theory of lights described in publication of ‘Photography 6th Edition’(2003) by Barbara London and John Upton. Through this research will help in advertisement manufacture that stimulate consumer's sensitivity and will offer basis direction in advertisement As the result of experiment research, first, changes of similar sensitivity were shown at lighting position of front and side of upper(45°) part of lights when lighting position of lights and changes of preferences of sensitivity vocabulary were reviewed and at the remaining lighting positions of side, under part, top direction, and back of lights, changes of sensitivity were shown. Second, the highest value of average preference of sensitivity vocabularies and the result of lighting position of lights showed the highest value of preference average of sensitivity vocabularies at the lighting position of front light regarding ‘simple’, ‘light’, ‘soft’, ‘positive’, ‘comfortable’, and ‘peaceful.’ In addition, at lighting position of under direction lights, the highest value of preference average of sensitivity vocabularies was shown regarding ‘complicated’, ‘static’, ‘cold’, ‘negative’, ‘inconvenient’, and ‘fearful.’ This showed through this experiment that experimenters felt the biggest changes of sensitivity in their own self-images when they were in the front and under direction lighting.

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