사용자 경험 기반 생성형 AI 감성적 활용 연구

초록

With the introduction of Generative Artificial Intelligence into visual design, public service poster creation has become more efficient and less costly, but issues such as superficial emotional expression and reduced trust have also emerged. This study, from a user experience perspective, examines how AI can be appropriately applied to public service poster design. Theoretical foundations on Generative AI, emotional design, and user experience in AI-generated systems are reviewed, and surveys and case analyses are conducted by comparing Midjourney-generated posters with designer-created posters. Differences in emotional resonance, perceived realism, and willingness to share are analyzed to extract key factors of human­AI emotional co-creation. Based on these factors, an “AI Public Service Poster Emotional Co-Creation Platform” is implemented on Google AI Studio, providing an operable generation workflow for ordinary users. Small-scale A/B tests indicate that platform-generated posters outperform conventional posters in emotional resonance, perceived trust, and intention to share, suggesting that well-designed Generative AI can lower barriers while enhancing emotional depth and value dissemination in public visual communication.

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