PPL에 대한 인식 및 프로그램 충성도가 지상파 오락 프로그램 평가에 미치는 영향: 개그콘서트, 무한도전, 런닝맨을 중심으로

초록

This study examines the influences of PPL on entertainment programs. The major results are as follows. First, evaluation of the programwas influenced more by the recognition of PPL than by programroyalty. In addition, there were no differences among demographic groups. Second, the recognition of PPL, program royalty and demographic factorssuch as gender and education influenced the program. As for the program, both variables of the recognitionof PPL and program royalty influenced programevaluations. Also,the recognition of PPL had more explanation powers than programroyalty.

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