상세 보기
문화적 환경조성을 위한 옥외광고물 제도의 개선방안 연구
- 박종민;
- 이명희;
- 김영배;
- 심성욱
초록
There have been controversies over the Outdoor Advertisements. etc. Control Act in Korea since the beginning of the law. It was because the Outdoor Advertisements. etc. Control Act and its enforcement decree in Korea were drawn up exactly after those in Japan. Accordingly. it is unreasonable to apply these laws as they are to the realities in Korea. Thus the present study investigated how outdoor advertisements in Korea are perceived by various parties concerned including ordinary citizens and what problems are in outdoor advertisements and laws related to outdoor advertisements. In order to solve problems in the current Outdoor Advertisements. etc. Control Act, 'the proposed amendment' may need to be reviewed. 'The proposed amendment' rather tends to relax restrictions on outdoor advertisements compared to the previous law. which may encourage the disorderly proliferation of outdoor advertisements.
키워드
- 제목
- 문화적 환경조성을 위한 옥외광고물 제도의 개선방안 연구
- 제목 (타언어)
- A Study on Improving the Outdoor Advertisement System for Creating Cultural Environment
- 저자
- 박종민; 이명희; 김영배; 심성욱
- 발행일
- 2005-02
- 저널명
- OOH광고학연구
- 권
- 2
- 호
- 1
- 페이지
- 123 ~ 161
- 언어
- KOR
- 출판사
- 한국OOH광고학회
- 발행국가
- 대한민국
- 분량
- 39 페이지
- ISSN
- P 1975-9053