재미를 활용한 인터랙티브 콘텐츠 연구 -인터랙티브 TV를 중심으로

초록

It is not too much to say that today is the age of digital contents. Almost fields including information, images and entertainment gradually get digitized to continue high-technologizing in media with rapid expanse of digital net. According to this current, the TV media is also making a change once again as the contents intensified in the function of entertainment. It is the very interactive reinforcement that its figures are characterized by. It advances to satisfy not only visual and auditory functions of the general public but also five senses of human beings. It is very notable that the tendency develops into the supersensible media satisfying especially the sense of tactual organ. The object of this treatise is to see which shape the TV media as the interactive one reinforced in the function of public entertainment can develop indeed. Here is “the fun” what the treatise notes. It is the keyword of interactive TV today is said in a word. People easily surf channels in order to find “fun” and fix a channel to light entertainment which meets their own personalities. They prefer the contents clearing up stress and desire even in a while to enthuse new entertainment which frequently crosses between the virtual world and real world. Now, “fun” contents are expected to draw their attention, such as varies and bears another entertainment. On the theme, this study examines many cases on trial or in success from theory books and academic journals at domestic and foreign, and other cases searched through websites concerned with interactive TV. And this study classifies the contents of interactive TV maximizing fun into “playing fun”, “sharing fun” and “learning fun” according to their characteristics. “Playing fun” is the one that pursues only amusement and entertainment belonging to interactive T-commerce interactive documentary, interactive sports, interactive drama channels. “Sharing fun”, as the interactive one that needs subject and object of enjoying, includes interactive games, interactive quizes, interactive voting, interactive café and so on. “Learning fun” is the one that combines enjoyable and entertaining factors with educational contents. It belongs to edutainment games. This treatise will explore the future of culture contents by seeing how these various funs of interactive TV contents develop.

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