인터랙티브 영상의 상호작용성이 관객경험에 미치는 영향

초록

Recently, the video media environment is rapidly changing. In particular, content competition among global video service companies such as Netflix and Disney Plus has intensified. Accordingly, interest in interactive video is increasing. Interactive video has the interactive nature of media. It also has participatory characteristics. Interactive video provides the audience with a virtual realization and immersive experience. Interactive video can be defined as the process of content re-creation and communication through the participation of the audience. Accordingly, there is a growing need to study the characteristics of interactive images. This study studies the interactive characteristics that affect the audience’s viewing experience. In addition, we study the effects on the audience’s realism and immersion experience. This study investigated changes in media and interaction environments, interaction factors of interactive images, and cases through research and analysis of previous studies. Also, a research hypothesis and a research model were derived. In addition, a questionnaire and statistical analysis were conducted to analyze the relationship between factors. We concluded that the result has a positive effect on both the audience’s realism and immersion experience, both creative and communicative interactions. It is expected that this study will help in the development of new interactive video contents.

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