Research on Changsha Tourism Souvenir Design Based on AIGC Technology

초록

This study proposes a systematic framework for tourism souvenir design based on Artificial Intelligence Generated Content (AIGC) technology. Integrating Analytic Hierarchy Process (AHP) and generative models such as ChatGPT and Midjourney, the framework enables automated cultural element extraction, creative concept generation, and visual rendering. The system was tested using user-centered prompts and evaluated with subjective (Likert scale) metrics. Results show that AIGC-aided processes can significantly enhance design efficiency and cultural alignment in creative industries. This study provides a novel human–AI co-creation pipeline for cultural product development in urban tourism contexts.

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