혼합현실 사이클링 플랫폼 참여자의 참여동기, 운동재미, 운동지속의도의 관계

초록

The purpose of this study is to provide basic data that can be used for the activation of various mixed reality sports events and continuous exercise participation by grasping the relationship between participation motivation, exercise enjoyment, and exercise continuation intention of Zwift participants, which is a mixed reality cycling platform. For this purpose, data were collected through an online survey targeting 226 people currently participating in Zwift and by visiting the 2023 Seorak gran fondo cycling competition venue in person, and the collected data was analyzed using SPSS ver. 27.0. As a result of the study, first, among the sub-factors of participation motivation, fun, socialization, external display, skill development and sense of achievement, health, physical strength and condition showed a statistically significant positive(+) effect on the exercise enjoyment. Second, among the sub-factors of participation motivation, fun, socialization, external display, skill development, and sense of accomplishment, excluding health, physical strength, and condition, had a statistically significant positive(+) effect on exercise continuation intention. Lastly, among the sub-factors of exercise enjoyment, practice and benefits, perception of competence, excluding family support, peer atmosphere, victory and competition, and coolness had a statistically significant positive (+) effect on exercise continuation intention. Therefore, participation motivation, exercise enjoyment, and exercise continuation intention can interact even within the mixed reality sports platform, and based on the results, various follow-up studies and revitalization of mixed reality sports are expected.

키워드