채널 브랜딩을 위한 CATV Station ID의 시각적 표현 연구 -생활정보채널을 중심으로-

초록

General public, who hear information via terrestrial broadcasting in the past, watch broadcasting with numerous channel option through various media because of development of communication media technology like cable, satellite. Having realized the importance of channel ID due to this media paradigm, Each broadcasting company is making general public recognize their unique characters that those channels have, through Station ID motion graphic. In this study, Olive tv, Homestory, Onstyle, StoryOn channel have been analyzed in order to analyze the method of realizing Station ID for public`s channel branding as well as grasp effective direction of motion graphic, by having focus on CATV`s living information channels. The analysis has been done with detailed 15 kinds of items, based on 4 elements of image, typography, color sense and movement through consideration of motion graphic`s visual expressing elements. As a result of the analysis it has shown various design types depending on concept and target that each channel has. As a common result, using rate of actual image was high and harmony with typography was well expressed, and tension was given to video speed with screen conversion like cut, fade. Like this, Station ID fit to pursued objectivity and general public got to recognize channel`s unique identity due to this, and this will be continued to development of broadcasting media.

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