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What Happens When The Apple Sponsors The Orange?: Brand-Event Congruence and Image Transfer Effect
- 제목
- What Happens When The Apple Sponsors The Orange?: Brand-Event Congruence and Image Transfer Effect
- 저자
- 심성욱
- 발행일
- 2010-03-19
- 학회명
- AMERICAN ACADEMY OF ADVERTISING Conference
- 개최지
- Minneapolis, Minnesota (USA)