디지털 미디어 환경에서 감각인지에 따른 어포던스 디자인에 관한 연구-옥외 공공 캠페인을 중심으로-

초록

The outdoor public campaign in modern digital media environment has been developed more interactively. In order to mark the problems that the public needs to know in order to secure the publicness, it is necessary to consider the affordance design that induces action through sensory stimulation. However, the transmissions of various senses are difficult in digital media environment because of technical constraints. So, in this study, we are going to suggest the provision plans of complicated senses including the secondary Meta senses. Therefore based on previous studies, we have studied the theory of digital media, outdoor public campaign, affordance design, and sensory perception. Based on this, we derive elements of visual, auditory, and visual tactile of the outdoor public campaign provided in the digital environment. Based on the perceived sensory perception, outdoor public campaigns were divided into 3 types. The campaign related with disease/health inspires the hazard of harmful situation injurious to health through visual tactile sense. The campaign related with accidents restrains the dangerous behaviors by calling a person’s attention though auditory sense in a sudden accident situation. And, the campaign asking for social recognition, by visual tactile sense, induces a person’s action by which he/she can realize the existence of second-class citizens and can help them. Also, as time went on, we could see that visual tactile elements were utilized, and complex sensory perception was provided and shared / linked. Therefore, if an outdoor public campaign induces a person’s positive response using the sense recognition suitable for the situation, it will inspire the person with the existence of the problem and the willingness to resolve it.

키워드