영화 오프닝 타이틀 키네틱 타이포그래피와 관객 경험의 상관관계 연구

초록

The movie is a pillar of visual industry and area where cognitive and emotional consumption. Thus, the experience of the audience is for this purpose. Therefore, to provide experience to the audience as to induce a positive attitude is very important. So, the kinetic typography of movies’s opening titles is very important. Kinetic typography has many roles to disseminate to the public and designers. This study investigated the preceding paper of Kinetic Typography, movie opening titles, cognitive reactions, commitment and attitude. In addition, the experiments and analyzed the impact on the audience’s cognitive responses, cognitive responses, the correlation of flow experiences, immersive experience and positive attitude of movie goers. Asa result, the kinetic typography morphological, spatial, and temporal formative factor affects cognitive response of the audience. Cognitive reaction produces an immersive experience of the audience. Thus, the positive attitude of the audience were affected. These findings for the production of future movies opening title design, kinetic typography is expected to contribute to the study.

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