한·중 대표 SNG UI 디자인 비교분석을 통한 사용성 연구 - 카카오 톡 및 웨이신 퍼즐게임을 중심으로 -

초록

The influence of mobile media is growing. In particular, entertainment content on social networking service (SNS) is surprisingly on the rise. Among the many services offered on mobile devices, social network game(SNG) is the area where the number of users is rapidly increasing. This study pays attention to SNG, and analyzes the cases of Korea and China with a focus on the current most popular genre: puzzle games. After analyzing the interface design for each SNG, the usability evaluation was conducted. Based on Heuristics, ten usability evaluation items for mobile games were derived and proved by three experts Participant subjects experienced two SNG cases and responded to survey questionnaires. Then, usability evaluation results were compared and analyzed. The results showed a significant difference between the two cases in Korea and China in terms of convenience and flexibility of game controls. In particular, Chinese cases showed more visual obstacles in interface configuration and experience. The result of this study along with the evaluation model is expected to provide effective analysis materials on the subject of user interface to the SNG developers, designers and service planners.

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