휴대폰카메라와 디지털카메라의 화소의 헤도닉가격비교

초록

This paper compares the hedonic prices for mobile phone camera and digital camera in order to quantitatively approach the reasons why mobile phone with camera as a convergence product made a success in market. The results can be summarized as follows. First, the hedonic price of phone camera is 3.5 times higher than that of digital camera. The reason for this is that consumers get more utility from the camera attached to the mobile phone than from digital camera, and that the production cost to embody camera into tiny module is higher than that for general digital camera. This implies that the success factor for convergence products lie not in production side but in utility side. Second, the average pixel of phone camera is around 2 million, while that of digital camera is about 8 million. That is, the level of minor function in a convergence product is lower than that of major function. This implies that if the minor function can be easily differentiated into simple and high levels, then the convergence product has better chance to make a success in market.

키워드