증강현실(AR) 기반 모바일 어플리케이션의 감성적 디자인 경험요소 연구

초록

Augmented Reality(AR) is currently an important keyword in the smart media industry. Research and development have been actively carried out in relation to the art of Augmented Reality, in which real images an virtual images are simultaneously superimposed and displayed as a single image. However, existing studies are concentrated on Augmented Reality technology, and development of contents reflecting the needs of users has not yet been actively developed. Therefore, the contents of the Augmented Reality should be developed based on the user’s experience and cognition. This study is a development plan to maximize the users’ active needs and usability in Augmented Reality mobile application environment. It is an emotional design experience elements that can enhance understanding and satisfaction of Augmented Reality mobile application through user experience and cognition and to analyze the types. First of all, I would like to examine the concept of Augmented Reality terminology and the types of mobile application based on Augmented Reality through primary theoretical considerations. I had applied intrinsic, behavioral, and reflective design elements to empirical research experience. Based on the developed emotional design experience factors, I analyzed the preference of the man and woman group. As a result, the Augmented Reality mobile applications showed higher preferences in women’s instinctive emotional design than men, and their preferences was different according to the detailed elements of emotional design. In the instinctive emotional design, the male responded the most to the form, and the female responded to the first feeling the most. In the behavioral emotional design, the male responded to the function and the female responded the most. In the reflective emotional design, both male and female responded the most to satisfaction. Through the Augmented Reality mobile application analysis model and confirmed the emotional design experience factors suitable for Augmented Reality mobile application through Augmented Reality, which is a field of interest in smart media, is Augmented Reality mobile application that can satisfy users’ emotions and experiences based on understanding to users who demand quick interaction between users and expect immediate response. Therefore, It might be need continuing for research.

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