유료방송 채널, 웹툰의 장르 선호도 연계성에 관한 연구

초록

The core discoveries of the study were as follows: First, the preference of paid broadcasting channels was in the structure of "entertainment/martial arts", "sports", "movies", and "cartoon" channels, and that of webtoon genres was in the structure of "culture/information", "action/ horror/fantasy", and "drama". Secondly, men showed a high preference for the sports genre and low preference for the drama genre among the paid broadcasting channels. Age had negative effects on preference for the cartoon channel among the paid broadcasting channels. Educational backgrounds had positive effects on the preference for the sports channel among the paid broadcasting channels. Finally, the preference for the entertainment/martial arts (+) and sports among the paid broadcasting channels had impacts on the preference for culture/information among the webtoon genres. The preference for sports (+), dramas (-), and movies (+) among the paid broadcasting channels had influences on the preference for action/horror/fantasy among the webtoon genres. The preference for dramas (+) and cartoons (+) among the paid broadcasting channels had effects on the preference for dramas among the webtoon genres.

키워드