영화 크라우드펀딩 성공에 영향을 미치는 요인에 관한 탐색적 연구: 중국의 영화 플랫폼 크라우드펀딩을 중심으로

초록

Recently, crowdfunding platforms have received attention as one of the content investment platforms for the public. This research attempts to explore the influencing factors on the success of movie euqity crowdfunding project. We use ‘number of texts’, ‘number of images’, ‘star influence power’, ‘IP-based movie project’, ‘movie production stage’, ‘box office prediction’, ‘investment capital ratio’, ‘amount of surplus available investment’, ‘profit calculation method’ and ‘minimum investment amount’ as independent variables. And we examined how these factors affects the achievement rate of movie crowdfunding. As a result of multiple regression analysis, ‘movie production stage’, ‘investment capital ratio’, ‘amount of surplus available investment ’ and ‘profit calculation method’ have a significant effect on the crowdfunding achievement rate. In addition, the results of this research can be used for reference when planning film crowdfunding projects.

키워드