정부지원 경영컨설팅이 기업 경영성과에 미치는 영향: 지원사업 만족도의 매개효과와 컨설팅 지원형태의 조절효과를 중심으로

초록

This study examines whether the satisfaction of consulting beneficiaries has a mediating effect in the relationship between the necessity and effectiveness of government-sponsored management consulting and business performance. In addition, through the moderating effect analysis, it is analyzed whether there is a difference in the effect of the necessity and effectiveness of government-sponsored management consulting on business performance according to the type of consulting support (long-term or short-term). Government-supported management consulting projects are divided into two types according to the type of support. The first is a long-term support for multiple tasks (long-term), and the second is a coaching type support that solves immediate tasks in the short term (short-term). As a result of the analysis, it was found that the satisfaction of beneficiaries of government-sponsored management consulting had a partial mediating effect in the relationship between the necessity and effectiveness of management consulting and management performance. In addition, long-term support was found to have a greater effect on management performance than short-term support, and it was confirmed that there was a moderating effect depending on the type of consulting support (long-term or short-term).

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