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The Congruence Effects of the Personality Dimensions of Sporting Events and Brands on Brand Attitudes
- 제목
- The Congruence Effects of the Personality Dimensions of Sporting Events and Brands on Brand Attitudes
- 저자
- 이형석
- 발행일
- 2019-10-11
- 학회명
- 2019 한국광고학회 추계정기학술대회
- 개최지
- 서원대학교