Determinants of the Intention to Protect Personal Information among Facebook Users

Chon, Bum Soo; Lee, Jeong-Ki; Jeong, HyeonJu; Park, Jowon; Park, Jonghwa

doi:10.4218/etrij.2017-0082

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Determinants of the Intention to Protect Personal Information among Facebook Users

Chon, Bum Soo;
Lee, Jeong-Ki;
Jeong, HyeonJu;
Park, Jowon;
Park, Jonghwa

Citations

WEB OF SCIENCE

6

Citations

SCOPUS

10

초록

This study aimed to examine predictors of the intention to protect personal information on Facebook. We conducted an online survey of 679 Facebook users in the Republic of Korea. The findings of this study showed that usefulness and ease of use had significant effects on attitudes toward protection behavior. The results also revealed that risk factors (privacy risk severity and vulnerability) had significant effects on protective behaviors. Based on our findings, we discussed the information protection of privacy on Facebook.

키워드

Facebook; Information protection; Intention to protect personal information; SNS privacy; TECHNOLOGY ACCEPTANCE MODEL; SECURITY POLICY COMPLIANCE; SOCIAL NETWORK SITES; PLANNED BEHAVIOR; EXTENSION; EFFICACY; PRIVACY; THREAT

제목: Determinants of the Intention to Protect Personal Information among Facebook Users

저자: Chon, Bum Soo; Lee, Jeong-Ki; Jeong, HyeonJu; Park, Jowon; Park, Jonghwa

DOI: 10.4218/etrij.2017-0082

발행일: 2018-02

유형: Article

저널명: ETRI Journal

권: 40

호: 1

페이지: 146 ~ 155