인터렉티브 미디어 환경에서의 커뮤니케이션 활성화를 위한 상호적 재미요소에 관한 연구

초록

As communication methods in the modern digital media environment have changed from a one-way contents oriented method in the past to new two-way communication in the new media age, those expressions have also been diverse. In a content environment that induces social interaction to users for the purpose of public interest among interest and participation through events, various stimuli, or fun programs through the most interesting experience, to ensure awareness and effective acceptance of the information that is intended to be communicated. Therefore, the purpose of this study is to present design measures for the mutual fun factors for active communication with the acceptor. First, we looked at the paradigm of digital media and looked at the concepts and characteristics of interactive media. Also, this study considered theories on fun and drew enjoyable elements. This study drew three elements for interactive fun, which are perceptual(the sense of sight/hearing/touch) and cognitive(storytelling/interaction/challenge) and social(self-expression/interpersonal exchange) elements, dividing interactive media for the purpose of the public benefit into communication participation types(Source type and idea type). Cases of interactive media contents for the purpose of the public benefit were conducted and analyzed from domestic and foreign countries through drawn things. The results are as follows. First, this study could realize the interactive media focused on visual fun that can induce prompt responses in present interactive media environments for the purpose of the public benefit. Second, a storytelling factor that induced users to actions was strongly shown by causing their emotional responses through a story based narrative structure. Third, thes study could realize the application of the fun factor from an interaction factor like a direct sense of control are not very enough. Thus, the study in the interaction using a sense of control are more necessary. The steady study should be conducted about alternatives for activating a variety of technology fields and designs so that users can get curiosity and feel fun and interest, using interactive media and then can achieve the purpose of media effectively.

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