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Effects of the Brand Extension of Movies on Box Office Performance in the Korean Film
- 제목
- Effects of the Brand Extension of Movies on Box Office Performance in the Korean Film
- 저자
- 김헌
- 발행일
- 2025-06-27
- 학회명
- ICCEI 2025 (International Conference on Cultural and Entertainment Industries 2025)
- 개최지
- 성균관대학교 국제관