온라인광고와 비실시간 콘텐츠광고 규제를 위한 제도 개선방안

초록

The purposes of this study are two folds: 1) to identify the state and problem of contents regulation systems related to online and video on demand advertising and 2) to suggest future directions on online and video on demand advertising regulation. Advertising review has been unable to prove the dispute has occurred because online and VOD advertisement is subject to correction. Under the current situation, the most desirable way to censor the commercials is the self-regulation by the broadcasting companies and Korea Internet Advertising Deliberation Organization. Also, Korea Communications Standards Commission should regulate the commercials afterwards. However, it is difficult to enforce expost regulation for online and VOD advertisements. In this sense, this study suggests that (so-called) Internet Advertising Monitering Center and VOD Advertising Monitering Center could regulate the commercials through the process of monitoring and receiving complaints.

키워드