바이오 기반 비누 패키지의 소비자 이해를 위한 시각디자인 전략 연구 -지속가능 정보의 효과적 시각 전달을 중심으로-

초록

Now, the packaging industry is exploring various sustainable strategies to alleviate environmental burdens. Especially, biological base materials have garnered significant attention as alternatives with regenerative potential and biodegradability, but their sustainability is limited by limitations that users cannot clearly recognize in practical applications. Often, these materials appear similar to traditional plastic packaging, losing their visual distinctiveness and making it difficult for users to intuitively understand how to destroy or recycle them. Such issues are not only due to inadequate material properties and environmental friendliness, but can also be seen as cognitive fractures caused by insufficient information transmission and visual expression. That is, for sustainable packaging to function as intended, it must ensure “visible sustainability,” with its core being the visualization of complex sustainable information in a way that users can understand. This study proposes visual design strategies, using soap packaging as the main case study, to enhance consumers’ understanding of bio-based sustainable packaging and eliminate this gap in awareness.

키워드