홍보매체로서 효율적인 정보전달을 위한 e-브로슈어의 표현원리에 관한 연구

초록

At present called the information oriented age,consumers persevere in their efforts to obtain information.Consumers' decisions to purchase,who had gotten information through printing media,had been limited but nowadays extend to the new area, the electronic publication with being embossed hyper link, multimedia, and interactive communication.The development of internet helps consumers to get information more and easier and internet is settled as a content to make decision to purchase for consumers.On the basis of this propensity of consumers, companies started to show new commercial media on the web browser competitively.Companies extend their traditional printing media to strategic electronic media, e brochure to grow recognition of their oriducts, and they have been concentrating their efforts on having high value of products or companies themselves.This study is to discover how e-brochures approach consumers, as information media,with certain structures and expressive principles by principles of e-brochure's navigation structure and information, we analyzed how e-brochures. as new media of publicity and communication, are conveying consumer demanding information efficiently with certain elements and fundamentals in the rapidly changing PR marketing situation focusing on the case of the showroom of Ssangyong Moters.This research is to show the fundamentals to help develop communication with consumers via e-brochures as information space.

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