MCN 사업의 현황과 과제

초록

With the trend of watching content through computers and smart devices rather than televisions, needs for individual contents have increased. MCN(Multichannel Network) is a business of servicing the creators and the business support creators in all or some of the services such as content planning, production, marketing, intellectual property management, and distribution. The creators would share the advertising revenue shared by YouTube with MCNs. MCN started to gain greater recognition when Dreamworks Animations acquired Awesomeness TV for $300millionin2013andDisneyacquiredMakerStudiosfor$500 million in 2014. In Korea, CJ E&M started MCN business under DIA TV name and currently operate over 650 channels. Independent MCN operator, Treasure Hunter was funded over 157 billion KRW and run business both online and offline. Some of the creators make over 5 billion KRW annually. But MCN business has its challenges and one of the challenge is its profitability. The profitability issue can be overcome by re-examining the revenue split ratios and business diversification. From this study, the examination will be view using CPND(Content, Platform, Network, Device) value chain, Hopefully the raised issues and the examinations will support the industry development in the future. With limited number of the resources given that the industry is rather young, studied information will not only benefit the industry at the moment, but also future studies by the researchers.

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