문화기억이론 관점의 AIGC 기반 문화창의상품 패키지 디자인 - 산허고성 문화창의상품 패키지 디자인을 중심으로 -

초록

As Chinese consumers' demand for cultural and creative products grows, many tourist destinations are combining original travel experiences with creative products. Sanhe Ancient Town, a major tourist destination, is also facing the challenge of brand building and cultural product creation. Compared with other famous ancient town, Sanhe has few cultural products and lacks innovation. Through the combination of cultural memory theory and Gen-AI, this study aims to improve the package design of cultural products and enhance their cultural significance and market competitiveness. First, the theoretical background of cultural memory theory, cultural creative product package design and AIGC are reviewed, and the success cases of cultural creative product package design are analyzed. Through the study of traditional culture in Sanhe, key cultural elements are selected using SD semantic analysis. Then, the final requirements to be reflected in the design are summarized, and a new sketch is generated through AI, and a final design proposal is presented. These are then evaluated using quantitative methods. The results of the study show that cultural memory elements in package design not only improves the communication effectiveness of the product, but also increases the public's interest and excitement. By combining local culture and modern technology, this study aims to provide ideas and methods for the package design of culturally creative products in Sanhe and other regions, and to promote the inheritance of traditional culture and the enhancement of economic added value.

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