메타버스의 실재감과 상대적 이점이 오프라인 사회자본에 미치는 영향: 메타버스 사회자본의 매개효과를 중심으로

초록

This study examined the influence of metaverse-related factors on social capital formation by applying the main characteristics of the metaverse as independent variables. An online survey was conducted targeting Korean users of Metaverse. Telepresence and social presence were applied as independent variables. In addition, the metaverse’s relative advantages to social media were considered. Bonding and bridging social capital on the metaverse were set as mediating variables, and trust, social activities, and civic participation as offline social capital were set as dependent variables. As a result of confirming through structural equation model analysis, it was found that telepresence affects bonding social capital, and social presence affects bridging social capital. Relative advantages were found to partially affect bonding and bridging social capital. Finally, it was confirmed that bonding social capital affects trust and civic participation, and bridging social capital affects social activities and civic participation. The meaning of this study is that we paid attention to the metaverse beyond games or social media, which were considered virtual environments for online social capital formation, and confirmed the causal relationship between social capital and offline social capital in the metaverse.

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